I can't believe I haven't read anywhere about David Blaine's latest stunt. He's a fixed himself on an Air New Zealand billboard and hasn't moved for days. He has no food other than pigeon droppings and the only water he's allowed is when it rains. OK, so it's not really David Blaine stuck up there.
It's not often I'm daft but it did take me a couple of days to realize that this wasn't a worker fixing the Air New Zealand advert due to recent bad weather, but in fact a mannequin that is supposed to be rappelling (that's abseiling for you Brits) down the ad.
I think it's pretty brilliant. But I wonder how many people actually see it?