Stereotyping, profiling, trend forecasting: call it what you
will. We respond to it regardless of the name either consciously or subconsciously.
Since 2003 a movement of French Bulldog ownership has risen in the LGBT
community much to the dismay of many (Read: Me) Why? Because French Bulldogs were once a
unique companion to few but now they’ve become a dog du jour.
It seems I can’t go out on a walk without running into a
dozen or more Frenchies in the Castro. Granted, they are adorable in an alien
way: that stocky body with Anime like bunny ears on top a jowly face. Plus
they generally have good dispositions. You don’t hear about Frenchies mauling
children. I guess my only objection to French Bulldogs isn’t with the dogs, but
with the owners.
Now it wouldn’t be fair to lump all gay French Bulldog owners into one group. But this post isn’t about being fair, it’s about stereotyping. Since the use of a French bulldog in a Starbucks advertisement in 2003 and Linus the Frenchie used in the movie "Bringing Down the House", gay men in the Castro have been buying these dogs like Prada shirts. I half expect the dogs’ meaty thighs to be branded with authentic French bulldog mark. This isn’t a dog you buy in Chinatown (no, it’s one you import from appalling Russian puppy farms.)
And obviously the marketing people at here! TV have noticed this trend. At Margaret Cho's Assassin Tour, I was given the flyer in this post. I just wish in addition to the French Bulldog, they would have incorporated a Mini Cooper or Jeep Wrangler, because then they would have reached at least 90-95% of their market in just one ad.